Your blog posts do not need to be lengthy. Just a few sentences can be sufficient as long as your thought(s) are clearly expressed. The goal is to effectively explain yourself in as concise a manner as possible.
The iconic writings of minimalist artist and critic Donald Judd are an interesting example of how this can be achieved.
See these two articles on his writing style with a few examples of his reviews:
Conversation starter: Mel Bochner on the republished writings of Donald Judd
Look, See: Donald Judd Archives
For those of you who are interested, a book of these writings is available: Donald Judd Complete Writings 1959-1975
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